Why local business needs to modernize their customer experience

Updated: Oct 19, 2021


The ability to leave a mark on the minds and hearts of consumers/customers plays a key role in the successful growth curve of business
Xirify- the emerging online platform – is proving a great bridge between business owners and shoppers.

Business is all about establishing and nurturing fruitful connections. The ability to leave a mark on the minds and hearts of consumers/customers plays a key role in the successful growth curve of business. From the small-time street corner shop to the high-end seller in malls, every business owner aims at capturing the perception of the buyers.


The dynamic market is ever evolving with new methodologies and technologies emerging at a rapid pace. Research reveals that nearly 48% of the present buyer community prefers to shop online while online selling has become the economical option for sellers too. This is driven by the necessity to optimize available time between diverse chores and spending quality time with family. With cities expanding and travel time occupying a major portion of daily life, both sellers and buyers are embarking on fulfilling their business needs online. Digital commerce has been on the rise since the last decade as evidenced by the proliferation of the ecommerce business model.


The traditional brick and mortar store imposes a variety of limitations when it comes to increasing sales. The business owner is constantly under pressure to come up with solutions to the quintessential questions- How to increase sales? How to attract customers? How to expand operations?

Additionally, providing quality service is another factor which hikes up establishment costs of business owners. Service is a great differentiating factor in customer retention.


It is estimated that nearly 22% of small and medium sized businesses fail miserably in keeping track of market realizations. Huge chunks of sales are held up as receivables from customers severely restricting the liquidity of business owners. Special effort and human capital is needed to pursue receivables as well as reconcile payments – another drag on the finances of the business.

Online selling obliterates most of such challenges effectively. More and more business owners are taking their business online and focusing on reaching out to local customers for obvious reasons of economy and ease of doing business. They are adapting digital platforms with increased zeal and ensuring their sales curve steadily looks up.


Xirify- the emerging online platform – is proving a great bridge between business owners and shoppers. It unites both communities for a hassle-free transaction and high satisfaction quotient. It is helping businesses to spread thin and reach out to customers with lesser overheads and thereby enabling higher conversion rates as well as consumer experiences.


Xirify aggregates local product sellers or service providers of the locality on a single platform. Customers can surf on the Xirify mobile app and identify and place their order easily.


Xirify eases order tracking and helps sellers to monitor all their online orders and shipment status. They can update their customers about the order position and intimate delivery schedules seamlessly.


Xirify allows for quick and efficient service to customers with a variety of delivery options and accepting payments from customers. With Xirify business owners can realize their receipts through COD or UPI payment options.

A happy customer brings in a dozen more. Sellers can receive reviews and ratings of their business from customers which go a long way in spreading good word about business. Online selling is largely dependent on positive reviews from satisfied customers.


Xirify offers a unique grading system for businesses. It has in place a mechanism to collect, verify and audit the key parameters of business owners like the length of their operations, the quality of the products and services offered by them, their human resource strength, transparency in transactions, etc. This process helps in identifying the best among the seller community and labels them as Verified Business- a great recognition for business owners to attract and retain customers.

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